A collection of posts about productivity Product Development at Herd Works.
So much of modern product development is about narrative. Who is the protagonist (target user persona)? Where are they going (use cases)? And who do they meet along the way (network effects)?
One of the trickiest pieces of narrative to get right is the product marketing. With so many products to choose from, it’s increasingly important to garner some excitement around your product before it is even available to try or buy. Then there’s the actual launch, which many companies put a huge amount of effort into getting just right. But the launch is more of a staring line than it is a finish line. Once the product is generally available, then begins the content marketing, which is a long tail of narrative that you generally hope never ends1.... Read more